Laura Jones Art Director / Pro Photographer
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Chanel

Chanel Gabrielle

 

Insight: Beauty doesn’t have an age limit. Embrace the beautiful woman you’ve become.

Strategy: Gabrielle Chanel is the ageless perfume.

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Chanel will send bouquets with the Gabrielle flowers to senior communities across the country.

A card with a sample of the fragrance accompanies the bouquet.

Bouquets are made up of the flowers in the perfume.

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Bellagio Casino, Las Vegas botanical gardens flower display.

This installation will spray a light mist of Gabrielle perfume into the air.

The Creative Circus Student Show Bronze Winner

 
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Sydney Lindsey / Copywriter

 

 

PROCESS

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