Insight: Beauty doesn’t have an age limit. Embrace the beautiful woman you’ve become.
Strategy: Gabrielle Chanel is the ageless perfume.
Chanel will send bouquets with the Gabrielle flowers to senior communities across the country.
A card with a sample of the fragrance accompanies the bouquet.
Bouquets are made up of the flowers in the perfume.
Bellagio Casino, Las Vegas botanical gardens flower display.
This installation will spray a light mist of Gabrielle perfume into the air.
The Creative Circus Student Show Bronze Winner