Laura Jones Art Director / Pro Photographer
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Calvin Klein

Situations that do not appear sexy but turned that way simply because of wearing Calvin Klein.

Insight: Lazy has a negative connotation and look associated with it.

Strategy: Redefine lazy in a sexy way.

Art Director / Photographer Laura Jones

Taylor Brookhouse / Copywriter

CALVIN KLEIN

 

Insight: Lazy has a negative connotation and look associated with it.

Strategy: Redefine lazy in a sexy way.

 

 
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Uber Eats partners with Calvin Klein.

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Taylor Brookhouse / Copywriter